Post by account_disabled on Mar 10, 2024 0:43:32 GMT -6
'If you know, you know' could well be the trending slogan on everyone's lips: quiet 'luxury' or, translated, silent luxury. To a large extent, thanks to the rise of the Succession series , and to social networks, especially TikTok, where hashtags with this term have, in both English and Spanish, millions of visits. In fact, it is the slogan of one of the campaigns of Loro Piana, one of the emblematic brands of silent luxury, which advocates simple and timeless garments, and which finds elegance in a restful, artisanal, exclusive product with impeccable finishes, which It speaks for itself without the need for any type of logo or identifying sign that evokes a brand, but is perceptible to expert eyes. Only the few who recognize its value can appreciate it. He who knows, knows. Unlike other series that focus on the ostentation of the wealthiest families, such as The Kardashians, in HBO's Succession , luxury is shown in a discreet and refined way, reflecting style through a sober wardrobe, designed by Michelle Matland, full of basics, but not suitable for all budgets. Specifically, only 1% percent of the population can afford it, which distinguishes billionaires from millionaires.
The Roy family, protagonist of the series, belongs to what is known as 'old money', an expression used in the United States to define the rich with lifelong ancestry, that is, class. To understand it better, the counterpoint to the Bahamas Mobile Number List nouveau riche, who wants to show off, climb socially and appear, in this case, through his clothing. On the contrary, in Succession luxury is presented in a subtle but constant way in each episode. The opulence that is not displayed. Goodbye to logos, bling bling and strident designs that have predominated in recent years, to welcome minimalism elevated to its maximum power and of superb quality, which rethinks dress codes and consumer habits, without lose the main characteristic of luxury: exclusivity. Silent luxury emerges as a countertrend to fast fashion and low-cost products aimed at the masses and the codes of their aesthetics are closer to the flat and sober trends of the nineties. The term takes shape because it speaks of products whose value is justified, not in a striking appearance, but in the elegance of their design and traditional craftsmanship, which are created with attention to detail and dedication in their manufacture, thus embodying the luxury of how well done.
Perhaps the first exponent of silent luxury, since its beginnings, is The Row, created, in 2006, by the twins Ashley and Mary-Kate Olsen. In the face of eccentricity, natural and unpretentious elegance: simple silhouettes, clean lines, a monochromatic and neutral color palette, such as black, white, beige or gray, which becomes even more evident in winter garments such as sweaters or coats, where applies the principle of 'less is more'. In addition, it focuses on fabrics, opting for natural and sustainable options, focusing on this factor as the main reason for purchasing an item: cashmere, silks, Egyptian cotton or vicuña. In short, elevated basics that last a lifetime and, if possible, made to measure. Fashions pass, but excellence endures. “Silent luxury is not something new, in all times, there have been classes of privilege that have distinguished themselves from the rest, but at the same time, they have acquired very sophisticated codes to send messages and recognize each other,” he clarifies. the professor of the degrees in Design and Fine Arts, and coordinator of the degree in Fashion Design at the Francisco de Vitoria University, María Isabel Castro.
The Roy family, protagonist of the series, belongs to what is known as 'old money', an expression used in the United States to define the rich with lifelong ancestry, that is, class. To understand it better, the counterpoint to the Bahamas Mobile Number List nouveau riche, who wants to show off, climb socially and appear, in this case, through his clothing. On the contrary, in Succession luxury is presented in a subtle but constant way in each episode. The opulence that is not displayed. Goodbye to logos, bling bling and strident designs that have predominated in recent years, to welcome minimalism elevated to its maximum power and of superb quality, which rethinks dress codes and consumer habits, without lose the main characteristic of luxury: exclusivity. Silent luxury emerges as a countertrend to fast fashion and low-cost products aimed at the masses and the codes of their aesthetics are closer to the flat and sober trends of the nineties. The term takes shape because it speaks of products whose value is justified, not in a striking appearance, but in the elegance of their design and traditional craftsmanship, which are created with attention to detail and dedication in their manufacture, thus embodying the luxury of how well done.
Perhaps the first exponent of silent luxury, since its beginnings, is The Row, created, in 2006, by the twins Ashley and Mary-Kate Olsen. In the face of eccentricity, natural and unpretentious elegance: simple silhouettes, clean lines, a monochromatic and neutral color palette, such as black, white, beige or gray, which becomes even more evident in winter garments such as sweaters or coats, where applies the principle of 'less is more'. In addition, it focuses on fabrics, opting for natural and sustainable options, focusing on this factor as the main reason for purchasing an item: cashmere, silks, Egyptian cotton or vicuña. In short, elevated basics that last a lifetime and, if possible, made to measure. Fashions pass, but excellence endures. “Silent luxury is not something new, in all times, there have been classes of privilege that have distinguished themselves from the rest, but at the same time, they have acquired very sophisticated codes to send messages and recognize each other,” he clarifies. the professor of the degrees in Design and Fine Arts, and coordinator of the degree in Fashion Design at the Francisco de Vitoria University, María Isabel Castro.