Post by account_disabled on Mar 7, 2024 0:27:46 GMT -6
Although franchises have existed in Brazil since the late 1970s, this business model is still new to many entrepreneurs, both for those looking to become a franchisee and for those who wish to become franchisors. In the latter case, entrepreneurs are often already successful in their areas of activity and see franchising as an opportunity to expand their own business. However, even though they are knowledgeable about what they do, due to a lack of specific information, candidates for franchisors often end up running into a series of obstacles, some minor and others major, which make it difficult for them to enter the franchise business. Planning is needed In fact, franchising is a business model that is well-proven in the market and is supported by a large volume of very useful information for good planning. From this point onwards, it is possible to achieve a rapid and cheap expansion of the company, adding to it the participation of franchisees, who bear the expenses of installation, implementation, taxes and employee salaries, among other expenses, in exchange for a share in the business profitability that can be generated by the unit they manage.
As part of this planning that will lead to good results as a franchisor, it is necessary to follow a path that must be carefully analyzed. First steps to becoming a franchisor First of all, you need to make sure that the company is suitable to adopt the franchise scheme for expansion. To do so, it is necessary to carry out an analysis of the company's existence, revenue, profit, type of business to which it is dedicated, among other factors that will attest British Student Phone Number List the real situation of the business, both from a financial point of view and presence in the market. Marketplace. Assessment As criteria for evaluating whether a company is able to enter the franchise market, it is worth answering some questions: Do the products or services that the company offers have any differences and are they innovative? Is the way products are manufactured or services provided practical? Is there good logistics that allows the distribution of products or inputs efficiently? Do the products or forms of service provision have patents.
Is the brand registered? Are the revenue and profit margins good? Does the entrepreneur know a lot about the field he is dedicated to? Is it possible to identify franchisees in the market with financial potential and good management skills who want to join the business through the franchise model? Contract and manual Once these questions have been answered, which requires special dedication and care in the evaluation, the entrepreneur can move on to drafting the contract that will govern the agreement between the company and franchisees. At the same time, you can prepare the franchise manual, which will contain all information about the use of brands, the company's mission and values, marketing and management strategies, methods of recruiting and training staff, layout and store opening hours , machine and equipment maintenance requirements , service structure and stock control, among others. Business standardization Every good franchise must maintain a unique standard of service, management and marketing, in addition to standardizing products or services, as appropriate.
As part of this planning that will lead to good results as a franchisor, it is necessary to follow a path that must be carefully analyzed. First steps to becoming a franchisor First of all, you need to make sure that the company is suitable to adopt the franchise scheme for expansion. To do so, it is necessary to carry out an analysis of the company's existence, revenue, profit, type of business to which it is dedicated, among other factors that will attest British Student Phone Number List the real situation of the business, both from a financial point of view and presence in the market. Marketplace. Assessment As criteria for evaluating whether a company is able to enter the franchise market, it is worth answering some questions: Do the products or services that the company offers have any differences and are they innovative? Is the way products are manufactured or services provided practical? Is there good logistics that allows the distribution of products or inputs efficiently? Do the products or forms of service provision have patents.
Is the brand registered? Are the revenue and profit margins good? Does the entrepreneur know a lot about the field he is dedicated to? Is it possible to identify franchisees in the market with financial potential and good management skills who want to join the business through the franchise model? Contract and manual Once these questions have been answered, which requires special dedication and care in the evaluation, the entrepreneur can move on to drafting the contract that will govern the agreement between the company and franchisees. At the same time, you can prepare the franchise manual, which will contain all information about the use of brands, the company's mission and values, marketing and management strategies, methods of recruiting and training staff, layout and store opening hours , machine and equipment maintenance requirements , service structure and stock control, among others. Business standardization Every good franchise must maintain a unique standard of service, management and marketing, in addition to standardizing products or services, as appropriate.